Knotty Rug Featured on America ByDesign + Celebrating 20 Years!
Knotty Rug Co. is proud to be featured in America ByDesign, a national series that highlights the projects, people, and materials shaping the built environment across the country. Airing weekly on CBS News (New York Livestream) and available on major streaming platforms, the show brings national attention to thoughtful and innovative projects—and we’re thrilled to be a material collaborator on one of this season’s featured projects.
One of this year’s featured stories highlights the Herzog Foundation in Smithville, MO, designed by Focal Design Studio. Architect Anthony Luca explains why Knotty Rug Co. was chosen for this project:
“On this project, we worked extensively with Knotty Rug Co. They supplied traditional hand-knotted wool and silk rugs—not only for their beauty but for the durability and narrative richness each piece brings into a space.”
Knotty Rug Co.’s involvement extended far beyond supplying their signature hand-knotted rugs. The team provided a fully cataloged, high-resolution online inventory for early design review, curated showroom visits—often with client participation—to finalize selections, and precise on-site installation to ensure each piece complemented the architectural vision. This thoughtful collaboration helped elevate the interior experience and brought warmth, texture, and character to the Herzog Foundation campus.
America ByDesign takes viewers behind the scenes of architectural projects across the U.S., showcasing designers, makers, and materials that bring spaces to life. The Herzog Foundation feature illustrates exactly why Knotty Rug Co. is a trusted partner for both modern and traditional design projects.
Viewers can tune in every Saturday at 9 PM EDT on CBS News (New York Livestream), with episodes also available on-demand at https://www.bydesign.global/ and Smart Healthy Green Living.
Knotty Rug Co. is proud to contribute to projects that celebrate craft, design, and collaboration. Stay tuned for more behind-the-scenes insights, project highlights, and material spotlights throughout the season.
▶️ Watch the material spotlight video below:
🔎 Explore the professional-quality rugs that inspired the Herzog Foundation project →